A content that connects with audience, creates an impression, and ranks on Google is all you need.
Today where people are exposed to heaps of blogs everyday for a given topic. It's important for your business to have a precise content which answers a search query.
Content is an important asset to connect with your audience. A well-written content let's visitors stay for a long time on your website and also help you convert them into your customers. People reading and loving your articles/blogs helps you build that brand and trust to sell your product/service.